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The Business of Coaching® Fifth Edition

Table of Contents

Introduction

section one
LAYING THE FOUNDATION

  1. Your Recipe for Business Success
    • Before We Start Cooking
    • The Ingredients
  2. Being an Empowered Business Owner
    • Should You Be Self-Employed?
    • The Think – Be – Do Model (Part 1)
    • Think – Be – Do Model for Business Success
    • The Power of Our Thoughts
    • Shifting Our Thoughts
    • Collapsing Success and Greed
    • CEO Images and Stories
    • Designing Your Unique CEO
  3. Your Business Vision and Plan
    • A Vision’s Purpose
    • Turn Up The Passion
    • The Quest for “Right”
    • Purpose of a Business Plan
    • Business Plan Overview
  4. Collaboration and Partnering
    • Nine Flavors of Collaboration
    • Keys to Successful Collaboration

section two
COVERING THE LEGAL BASES

  1. Which Business Structure?
    • Sole Proprietorship
    • Partnership
    • Limited Liability Company (LLC)
    • S-Corporation
    • C-Corporation
    • Limited Liability Partnership (LLP)
    • Changing Structures
  2. Understanding Insurance
    • What Insurance Do You Need?
    • Insurance Terminology
    • Business Insurance
    • Personal Insurance
  3. More Government Hoops
    • Fictitious Business Name
    • Employer Identification Number
    • Licensing and Permits
    • Zoning Requirements

section three
FINANCIAL MATTERS

  1. Managing Your Money
    • Your Relationship With Money
    • Knowing Your Value
    • Record Keeping
    • Budgeting
    • Financial Accounts
    • Invoicing
    • Accounts Receivable
  2. Dealing With Business Taxes
    • Business Deductions
    • Estimated Tax Payments
    • 1099 Forms
    • Annual Filing
    • Self-Employment Tax
  3. Choosing Retirement Plans
    • Individual 401(k) Plans
    • SEP-IRAs
    • Traditional and ROTH IRAs

section four
MARKETING AND CONNECTION

  1. The World of Marketing
    • What Is Marketing?
    • Your Marketing Plan
    • Self-Assessment
    • Putting Your Plan Into Action
  2. Attracting Clients
    • Think – Be – Do Model (Part 2)
    • Talking About Coaching
    • Powerful Sample Sessions
  3. Effective Networking
    • Finding the Venues
    • Networking Step-by-Step
    • Virtual Networking
  4. Claiming Your Niche
    • The What and Why of Niches
    • Sources of Niches
    • Choosing a Niche
    • The Truth About Multiple Niches
    • Distinguishing Niche From Brand
  5. Crafting Your Brand
    • What Is a Brand?
    • Elements and Benefits of a Brand
    • Steps to Crafting Your Personal Brand
    • Putting Your Brand to Work
    • Your Business Name
  6. Marketing Materials
    • Elevator Speech
    • Business Card and Logo
    • Introductory Letters
    • Business Web Site

section five
AROUND THE OFFICE

  1. The Transition to Self-Employment
    • The Structure of Work
    • Work Schedule
    • Time Management
    • Increasing Efficiency
    • Addressing Procrastination
  2. Your Electronic Office
    • Telephone and Headset
    • Internet Access and Services

Index

About the Author