The Business of Coaching® Fifth Edition
Table of Contents
Introduction
section one
LAYING THE FOUNDATION
- Your Recipe for Business Success
- Before We Start Cooking
- The Ingredients
- Being an Empowered Business Owner
- Should You Be Self-Employed?
- The Think – Be – Do Model (Part 1)
- Think – Be – Do Model for Business Success
- The Power of Our Thoughts
- Shifting Our Thoughts
- Collapsing Success and Greed
- CEO Images and Stories
- Designing Your Unique CEO
- Your Business Vision and Plan
- A Vision’s Purpose
- Turn Up The Passion
- The Quest for “Right”
- Purpose of a Business Plan
- Business Plan Overview
- Collaboration and Partnering
- Nine Flavors of Collaboration
- Keys to Successful Collaboration
section two
COVERING THE LEGAL BASES
- Which Business Structure?
- Sole Proprietorship
- Partnership
- Limited Liability Company (LLC)
- S-Corporation
- C-Corporation
- Limited Liability Partnership (LLP)
- Changing Structures
- Understanding Insurance
- What Insurance Do You Need?
- Insurance Terminology
- Business Insurance
- Personal Insurance
- More Government Hoops
- Fictitious Business Name
- Employer Identification Number
- Licensing and Permits
- Zoning Requirements
section three
FINANCIAL MATTERS
- Managing Your Money
- Your Relationship With Money
- Knowing Your Value
- Record Keeping
- Budgeting
- Financial Accounts
- Invoicing
- Accounts Receivable
- Dealing With Business Taxes
- Business Deductions
- Estimated Tax Payments
- 1099 Forms
- Annual Filing
- Self-Employment Tax
- Choosing Retirement Plans
- Individual 401(k) Plans
- SEP-IRAs
- Traditional and ROTH IRAs
section four
MARKETING AND CONNECTION
- The World of Marketing
- What Is Marketing?
- Your Marketing Plan
- Self-Assessment
- Putting Your Plan Into Action
- Attracting Clients
- Think – Be – Do Model (Part 2)
- Talking About Coaching
- Powerful Sample Sessions
- Effective Networking
- Finding the Venues
- Networking Step-by-Step
- Virtual Networking
- Claiming Your Niche
- The What and Why of Niches
- Sources of Niches
- Choosing a Niche
- The Truth About Multiple Niches
- Distinguishing Niche From Brand
- Crafting Your Brand
- What Is a Brand?
- Elements and Benefits of a Brand
- Steps to Crafting Your Personal Brand
- Putting Your Brand to Work
- Your Business Name
- Marketing Materials
- Elevator Speech
- Business Card and Logo
- Introductory Letters
- Business Web Site
section five
AROUND THE OFFICE
- The Transition to Self-Employment
- The Structure of Work
- Work Schedule
- Time Management
- Increasing Efficiency
- Addressing Procrastination
- Your Electronic Office
- Telephone and Headset
- Internet Access and Services
Index
About the Author