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What is passion? We usually think of romantic passion, like we might see on the movie screen (or experience in our own lives). But it’s way bigger than that. Mr. Webster defines passion as “extreme, compelling emotion; intense emotional drive or excitement; the object of any strong desire or fondness.” I want to focus on […]
It’s September and the coolness of Fall is starting to sneak in around the edges here in Northern California. Back to School for the kids… How will you go “Back to School” in your own life this year? Each year in September I lay out my own educational goals for the coming “school year” – […]
Seasons Greetings! With the holidays upon us, and all the holiday parties and gatherings, there is no better time of year to brush up on your networking and social interaction skills! This is the busiest time of year for adult social interaction and you can make these events fruitful opportunities to build your contacts and […]
We are surrounded by big brands – Levi’s, McDonalds, Kleenex, Heinz Ketchup – they are all around us. How do we, as coaches, benefit from having a brand? Is it possible to create brand without spending lots of money? In this article, we’ll talk about brands and how to create one that authentically represents you! […]
For many self-employed folks, March and April are dreaded months because they bring that dreaded task – taxes. For me, I have a happy March and April because I am always on the lookout for ways to legally minimize my taxes. I feel excitement and pride whenever I discover a new deduction. Not that I […]
Partnering (or collaborating or teaming up – whichever phrase you use) is increasingly common and potentially beneficial for all involved. I get notices for co-led workshops, alliances of business coaches, cross-referrals, joint ventures, subcontract situations and other types of partnering arrangements. As coaches, one of our foundational skills is to collaborate with our clients to […]
Three of the most common questions I’m asked are: How do I effectively market myself as a coach? How do I enroll clients? And what is this thing called “branding” anyway? First, let’s provide a definition for the elusive term of “marketing.” Bottomline,marketing refers to how your business shows up in the world. Sounds simple, […]
The whole area of professional / business insurance can be somewhat confusing and the terminology can be confusing as well. On top of that, many people use some terms interchangeably (incorrectly) which adds to the confusion. Let’s see if I can provide some clarity about the different types of business insurance and what they are […]
Many of the entrepreneurs I’ve worked with feel that attracting clients is a mysterious process that’s based in luck, genetics, and wishful thinking. Ok, maybe that’s a slight exaggeration, but most of my clients and students do shrug their shoulders and throw up their hands in bafflement when pondering client attraction – can you relate […]