Now in its Fifth Edition and on SALE!

BIG SALE: To celebrate International Coaching Week, the bookset is on sale until June 30, 2026. The bookset with standard PDF workbook is only $10 (normally $25). And the bookset with wire-bound paper workbook is only $20 (normally $35). Select your choice in the “Workbook Options” drop down menu above. To receive this discount, use discount code ICW2026 when you place your order.

In addition, if you purchase the book by June 30, 2026, you’ll be invited to attend 3@60 minute webinars – for free! – that will cover key topics to start, manage and grow your coaching business. Topics covered will include: marketing, attracting clients, developing a niche and brand; business vision, being self-employed, legal structures (US), business insurance (US); managing your money, business taxes (US), retirement plans (US). These webinars will provide a wealth of information and provide time for Q&A. Webinars will take place in the July – August timeframe, and will be recorded.

The Business of Coaching: Expanded and Improved!

Many new sections and new chapters
Remainder rewritten and enhanced
Workbook available as PDF (standard) or wire-bound paper (with extra cost)

“An invaluable resource and a ‘must read’ for anyone interested in building a coaching business!”

– Karen Kimsey-House
President and Co-Founder, The Coaches Training Institute

Click here for more Endorsements.

Click here to read the book’s Table of Contents and the book’s first chapter.

If you’re a coach, or are thinking about becoming one, this is the resource you’ve been waiting for!

You may be an expert coach, but converting your expertise into a successful coaching business takes a different set of skills. This book and workbook set shows you how to become as good at running your business as you are at providing your coaching.

The bookset provides comprehensive, practical guidance on both the “beings” and the “doings” of establishing, growing, and managing a successful and fulfilling business.

Included in the Workbook are step-by-step activities, exercises and guides to help you put your learning into action right away for your business. Plus you can use the workbook format to structure and organize your start-up and development efforts.

What’s Included: This product includes both The Business of Coaching book (paperback) and workbook (PDF or wire-bound paper). They are sold only as a set. The book is soft-bound paper. The workbook comes standard in PDF format (~~normally $25~~ Sale: $10 USD for the bookset). You can upgrade to a paper workbook for an additional cost of $10 (~~normally $35~~ Sale: $20 USD total for the bookset including wire-bound paper workbook).

To start your order, select your Workbook option from the drop-down menu above, and hit the “Add to Cart” button.
Use discount code ICW2026 to receive the sale price!

Please note: Due to increasing rates for international shipments, the bookset is only sold in the US. My apologies for any inconvenience.

Remember: To receive the workbook in spiral-bound paper format, select “Wire-bound paper workbook” from the Workbook Options menu above. Bookset comes standard with soft-bound paper book plus the workbook in PDF format.

The Business of Coaching book: 227 pages, 5.5″x8.5″, soft-bound paper

The Business of Coaching workbook: Standard format PDF or wire bound paper copy (for extra charge), 84 pages, 8.5″x11″

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The Business of Coaching® Bookset

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The Business of Coaching